/*
Theme Name: PublicidadEnIA Editorial
Theme URI: https://publicidadenia.com
Author: PublicidadEnIA
Description: Tema editorial especializado en publicidad conversacional, ChatGPT Ads y publicidad en IA.
Version: 6.4.8
Text Domain: publicidadenia
*/
:root{--paper:#f6f2e9;--white:#fff;--ink:#151515;--muted:#67645e;--line:#d9d4ca;--signal:#d84b2a;--lime:#d9f45f;--blue:#193cb8;--max:1240px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;line-height:1.65}a{color:inherit}.wrap{max-width:var(--max);margin:auto;padding:0 28px}
.site-head{background:var(--paper);border-bottom:1px solid var(--ink)}.topline{font-size:11px;text-transform:uppercase;letter-spacing:.13em;padding:8px 0;border-bottom:1px solid var(--line);color:var(--muted)}
.nav{min-height:82px;display:flex;align-items:center;justify-content:space-between;gap:28px}.logo{text-decoration:none;display:flex;align-items:center;gap:12px;font-weight:900;font-size:25px;letter-spacing:-.04em}
.logo-signal{width:38px;height:30px;display:grid;grid-template-columns:repeat(3,1fr);gap:3px;align-items:end}.logo-signal i{display:block;background:var(--signal);border-radius:2px 2px 0 0}.logo-signal i:nth-child(1){height:35%}.logo-signal i:nth-child(2){height:68%}.logo-signal i:nth-child(3){height:100%}
.logo em{font-style:normal;color:var(--signal)}.navlinks{display:flex;gap:22px;align-items:center}.navlinks>a,.nav-more-toggle{text-decoration:none;font-size:13px;font-weight:800}.navlinks>a:hover{text-decoration:underline;text-underline-offset:5px}.nav-more{position:relative;display:flex;align-items:center}.nav-more-toggle{border:0;background:transparent;color:inherit;font-family:inherit;padding:10px 0;cursor:pointer;white-space:nowrap}.nav-more-toggle span{font-size:10px;margin-left:3px}.nav-more-menu{position:absolute;z-index:1000;top:calc(100% + 8px);left:50%;transform:translateX(-50%) translateY(-4px);display:grid;grid-template-columns:repeat(2,minmax(130px,1fr));min-width:330px;background:var(--paper);border:1px solid var(--ink);padding:8px;box-shadow:6px 6px 0 rgba(21,21,21,.12);opacity:0;visibility:hidden;pointer-events:none;transition:opacity .16s ease,transform .16s ease}.nav-more:hover .nav-more-menu,.nav-more:focus-within .nav-more-menu{opacity:1;visibility:visible;pointer-events:auto;transform:translateX(-50%) translateY(0)}.nav-more-menu a{display:block;text-decoration:none;font-size:13px;font-weight:800;padding:10px 12px;border-bottom:1px solid var(--line)}.nav-more-menu a:hover{background:var(--lime);text-decoration:none}.nav-more-menu .nav-more-all{grid-column:1/-1;border-bottom:0;background:var(--ink);color:var(--paper);margin-top:4px}.nav-more-menu .nav-more-all:hover{background:var(--lime);color:var(--ink)}
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.hero{padding:70px 0 44px;border-bottom:1px solid var(--ink)}.kicker{font-size:12px;text-transform:uppercase;letter-spacing:.14em;font-weight:900;color:var(--signal)}.hero h1{font-family:Georgia,"Times New Roman",serif;font-size:clamp(54px,8vw,105px);line-height:.91;letter-spacing:-.055em;max-width:1120px;margin:20px 0 28px;font-weight:500}.hero h1 em{font-style:italic;color:var(--signal)}
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.ticker{border-bottom:1px solid var(--ink);background:var(--ink);color:var(--paper);overflow:hidden}.ticker-inner{display:flex;gap:34px;padding:10px 0;font-size:11px;text-transform:uppercase;letter-spacing:.1em;white-space:nowrap}.ticker b{color:var(--lime)}
.section{padding:62px 0;border-bottom:1px solid var(--ink)}.section-title{display:grid;grid-template-columns:1fr 2fr;gap:28px;margin-bottom:32px}.section-title h2{font-family:Georgia,serif;font-size:42px;line-height:1;margin:0;font-weight:500}.section-title p{max-width:650px;margin:0;color:var(--muted)}
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.cards{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--ink);border-left:1px solid var(--ink)}.card{background:var(--paper);border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);padding:24px;min-height:245px}.card h3{font-family:Georgia,serif;font-size:25px;line-height:1.08;margin:12px 0}.card p{font-size:14px;color:var(--muted)}.card a{text-decoration:none}.card a:hover{text-decoration:underline;text-underline-offset:4px}.num{font-size:11px;font-weight:900;color:var(--signal);letter-spacing:.08em}
.conversation{background:var(--blue);color:#fff}.conversation .section-title p{color:#d7ddff}.conversation-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:#8192db;border:1px solid #8192db}.conversation-grid article{background:var(--blue);padding:24px;min-height:240px}.conversation-grid h3{font-family:Georgia,serif;font-size:24px;line-height:1.1}.conversation-grid p{font-size:13px;color:#d7ddff}
.article-shell{display:grid;grid-template-columns:minmax(0,790px) 300px;gap:70px;padding-top:62px;padding-bottom:80px}.crumb{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}.article h1{font-family:Georgia,serif;font-size:clamp(45px,6vw,72px);line-height:.98;letter-spacing:-.035em;font-weight:500;margin:20px 0}.deck{font-family:Georgia,serif;font-size:23px;line-height:1.45;color:#3e3b36;border-bottom:1px solid var(--ink);padding-bottom:26px}.meta{font-size:12px;color:var(--muted);margin:16px 0 38px}.article h2{font-family:Georgia,serif;font-size:34px;line-height:1.1;margin:48px 0 16px}.article h3{font-size:20px;margin-top:32px}.article p,.article li{font-size:17px}.article ul{padding-left:22px}.article blockquote{font-family:Georgia,serif;font-size:27px;line-height:1.35;border-left:5px solid var(--signal);margin:34px 0;padding:6px 0 6px 24px}.factbox{background:var(--white);border:1px solid var(--ink);padding:24px;margin:32px 0}.factbox strong{display:block;text-transform:uppercase;font-size:11px;letter-spacing:.1em;margin-bottom:8px;color:var(--signal)}
.table-wrap{overflow:auto;margin:28px 0}table{border-collapse:collapse;width:100%;background:#fff}th,td{border:1px solid var(--ink);padding:13px;text-align:left;vertical-align:top;font-size:14px}th{background:var(--lime)}
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.hub-head{padding:60px 0 36px;border-bottom:1px solid var(--ink)}.hub-head h1{font-family:Georgia,serif;font-size:70px;line-height:.95;font-weight:500;margin:16px 0}.hub-head p{font-size:20px;max-width:760px}
.footer{background:var(--ink);color:var(--paper);padding:54px 0}.footgrid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}.footer p,.footer a{font-size:13px;color:#c9c5bd}.footlinks{display:grid;gap:8px}.footlinks a{text-decoration:none}.footer .logo{color:#fff}.footer small{display:block;border-top:1px solid #444;margin-top:35px;padding-top:20px;color:#8f8b84}
@media(max-width:900px){.nav{gap:14px;flex-wrap:wrap;padding-top:12px;padding-bottom:12px}.logo{flex:1}.pill{flex:0 0 auto}.navlinks{order:3;width:100%;display:flex;gap:18px;overflow-x:auto;overscroll-behavior-inline:contain;scroll-snap-type:x proximity;padding:4px 0 8px;-webkit-overflow-scrolling:touch;scrollbar-width:none}.navlinks::-webkit-scrollbar{display:none}.navlinks>a,.nav-more{flex:0 0 auto;scroll-snap-align:start}.nav-more{position:static}.nav-more-toggle{padding:4px 0}.nav-more-menu{top:auto;left:18px;right:18px;transform:translateY(-4px);min-width:0;grid-template-columns:repeat(2,minmax(0,1fr));margin-top:34px}.nav-more:hover .nav-more-menu,.nav-more:focus-within .nav-more-menu{transform:translateY(0)}.hero-grid,.section-title,.lead-grid,.article-shell,.footgrid{grid-template-columns:1fr}.cards{grid-template-columns:1fr}.conversation-grid{grid-template-columns:1fr 1fr}.hero h1{font-size:58px}.side{position:static}.feature h3{font-size:36px}}
@media(max-width:560px){.wrap{padding:0 18px}.conversation-grid{grid-template-columns:1fr}.hero h1{font-size:48px}.hub-head h1{font-size:48px}}

.hub-page{padding:58px 0 78px}.hub-intro{max-width:850px;margin-bottom:38px}.hub-intro h1{font-family:Georgia,serif;font-size:clamp(48px,7vw,78px);line-height:.95;font-weight:500;letter-spacing:-.035em;margin:16px 0}.hub-intro p{font-family:Georgia,serif;font-size:21px;color:#46423c}.hub-feature{display:grid;grid-template-columns:1.15fr .85fr;border:1px solid var(--ink);background:#fff;margin:28px 0 34px}.hub-feature-main{padding:34px}.hub-feature-main h2{font-family:Georgia,serif;font-size:38px;line-height:1.04;margin:10px 0 14px}.hub-feature-side{padding:28px;background:var(--lime);border-left:1px solid var(--ink)}.hub-feature-side h3{font-family:Georgia,serif;font-size:25px;line-height:1.1}.hub-subtitle{font-family:Georgia,serif;font-size:34px;font-weight:500;margin:48px 0 22px}@media(max-width:800px){.hub-feature{grid-template-columns:1fr}.hub-feature-side{border-left:0;border-top:1px solid var(--ink)}}

.byline{display:flex;gap:12px;align-items:center;margin:18px 0 34px;padding-bottom:18px;border-bottom:1px solid var(--line)}
.author-mark{width:38px;height:38px;border:1px solid var(--ink);border-radius:50%;display:grid;place-items:center;background:var(--lime);font-family:Georgia,serif;font-weight:700}
.byline-text{font-size:12px;color:var(--muted)}.byline-text strong{display:block;color:var(--ink);font-size:13px}.byline-author{color:var(--ink);text-decoration:none}.byline-author:hover{text-decoration:underline;text-underline-offset:3px}.byline-text>span{display:block}
.article-nav{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--ink);border:1px solid var(--ink);margin-top:52px}.article-nav a{background:var(--paper);padding:20px;text-decoration:none}.article-nav a:hover{background:var(--lime)}.article-nav b{display:block;font-family:Georgia,serif;font-size:19px;margin-top:5px}
.policy-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:30px 0}.policy-grid article{border:1px solid var(--ink);background:#fff;padding:22px}.policy-grid h3{font-family:Georgia,serif;font-size:22px;margin:0 0 8px}
@media(max-width:650px){.article-nav,.policy-grid{grid-template-columns:1fr}}

/* v5 premium editorial content */
.data-strip{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--ink);margin:28px 0;background:#fff}
.data-strip>div{padding:22px;border-right:1px solid var(--ink)}.data-strip>div:last-child{border-right:0}
.data-strip strong{display:block;font-family:Georgia,serif;font-size:32px;line-height:1}.data-strip span{display:block;font-size:12px;margin-top:7px}
.editorial-diagram{border:1px solid var(--ink);padding:24px;margin:30px 0;background:#fff}.editorial-diagram .flow{display:grid;grid-template-columns:repeat(5,1fr);gap:8px;align-items:stretch}.editorial-diagram .step{border:1px solid var(--ink);padding:15px 10px;text-align:center;font-size:12px;font-weight:800;position:relative}.editorial-diagram .step:not(:last-child):after{content:"→";position:absolute;right:-9px;top:50%;transform:translateY(-50%);background:#fff;padding:2px}.editorial-diagram .step:nth-child(3){background:var(--lime)}
.source-note{font-size:12px;border-top:1px solid var(--line);padding-top:12px;margin-top:28px;color:var(--muted)}.source-note a{text-decoration:underline}
.snapshot{border:1px solid var(--ink);background:#fff;margin:30px 0}.snapshot-head{padding:18px 22px;background:var(--ink);color:#fff;display:flex;justify-content:space-between;gap:20px}.snapshot-body{padding:22px}.status{display:inline-block;padding:4px 8px;border:1px solid var(--ink);font-size:11px;font-weight:800;background:var(--lime)}
.index-score{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--ink);border:1px solid var(--ink);margin:25px 0}.index-score>div{background:#fff;padding:18px}.index-score strong{font-family:Georgia,serif;font-size:24px;display:block}
.callout{font-family:Georgia,serif;font-size:24px;line-height:1.3;border-left:5px solid var(--signal);padding:8px 0 8px 22px;margin:32px 0}
@media(max-width:760px){.data-strip,.index-score{grid-template-columns:1fr}.data-strip>div{border-right:0;border-bottom:1px solid var(--ink)}.editorial-diagram .flow{grid-template-columns:1fr}.editorial-diagram .step:not(:last-child):after{content:"↓";right:auto;left:50%;top:auto;bottom:-13px}}

.peia-verdict,.peia-position,.peia-sources{margin:30px 0;padding:24px;border:1px solid #d8d4ca;background:#fffdf7}
.peia-flow{display:flex;align-items:stretch;gap:8px;margin:32px 0 10px;overflow-x:auto}
.peia-flow div{min-width:145px;flex:1;padding:18px 14px;background:#fff;border:1px solid #d9d5ca}
.peia-flow b,.peia-flow strong,.peia-flow span{display:block}.peia-flow b{color:#d84b2a;margin-bottom:8px}.peia-flow span{font-size:13px;margin-top:7px}.peia-flow i{align-self:center;font-style:normal;font-size:24px}
.peia-caption{font-size:12px;color:#69655e}.peia-factgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin:28px 0}.peia-factgrid div{padding:18px;background:#101c39;color:#fff}.peia-factgrid strong,.peia-factgrid span{display:block}.peia-factgrid span{font-size:13px;margin-top:6px;opacity:.85}
.peia-bars{margin:26px 0}.peia-bars div{margin:15px 0}.peia-bars span{display:block;font-size:13px;margin-bottom:5px}.peia-bars i{display:block;width:var(--w);min-width:110px;padding:9px 12px;background:#d9f45f;font-style:normal;font-weight:700;box-sizing:border-box}
.peia-position{border-left:5px solid #d84b2a;background:#f6f2e9}.peia-sources{font-size:14px}.peia-sources li{margin:7px 0}
@media(max-width:760px){.peia-factgrid{grid-template-columns:1fr 1fr}.peia-flow{display:grid;grid-template-columns:1fr}.peia-flow i{display:none}}

.peia-formula{margin:28px 0;padding:24px;background:#101c39;color:#fff}
.peia-formula strong,.peia-formula span{display:block}.peia-formula strong{font-size:1.15em}.peia-formula span{margin-top:9px;opacity:.82}
.peia-check{margin:28px 0;padding:22px;border:1px solid #d8d4ca;background:#fff}.peia-check strong,.peia-check span{display:block}.peia-check span{margin-top:8px}
.peia-timeline{border-left:3px solid #d84b2a;margin:30px 0;padding-left:22px}.peia-timeline div{position:relative;padding:0 0 22px}.peia-timeline b,.peia-timeline span{display:block}.peia-timeline b{color:#d84b2a;font-size:13px}.peia-timeline span{margin-top:4px}

.peia-strategic-link{margin:38px 0 20px;padding:20px 22px;border:1px solid #171717;border-left:5px solid #d84b2a;background:#fff}.peia-strategic-link span{font:700 11px/1.2 Arial,sans-serif;letter-spacing:.12em}.peia-strategic-link p{margin:8px 0 0}.peia-strategic-link a{text-decoration:none}

/* V6.0 · Visual editorial */
.peia-visual{margin:34px 0;padding:26px;border:1px solid #171717;background:#fff}.peia-visual .visual-kicker{font:700 11px/1.2 Arial,sans-serif;letter-spacing:.14em;color:#a43720}.peia-visual h3{margin:8px 0 18px;font-size:26px}.peia-flow-v6{display:grid;grid-template-columns:repeat(6,1fr);gap:8px;align-items:stretch}.peia-flow-v6 div{position:relative;padding:15px 9px;border:1px solid #bbb;background:#f6f2e9;text-align:center;font:700 12px/1.25 Arial,sans-serif}.peia-flow-v6 div:not(:last-child):after{content:'→';position:absolute;right:-10px;top:50%;transform:translateY(-50%);z-index:2;background:#fff;padding:2px;color:#d84b2a}.peia-timeline-v6{display:grid;grid-template-columns:repeat(5,1fr);gap:0;border-top:3px solid #171717;margin-top:28px}.peia-timeline-v6 div{padding:16px 12px 4px;border-left:1px solid #aaa}.peia-timeline-v6 strong{display:block;font:800 13px Arial,sans-serif;color:#d84b2a}.peia-timeline-v6 span{display:block;margin-top:7px;font-size:13px}.peia-funnel-v6{display:grid;grid-template-columns:repeat(5,1fr);gap:5px}.peia-funnel-v6 div{padding:18px 10px;background:#f6f2e9;border-bottom:5px solid #d84b2a;text-align:center}.peia-funnel-v6 strong{display:block;font:800 13px Arial,sans-serif}.peia-funnel-v6 span{font-size:12px}.peia-compare-v6{display:grid;grid-template-columns:1fr 1fr;border:1px solid #171717}.peia-compare-v6>div{padding:18px}.peia-compare-v6>div+div{border-left:1px solid #171717}.peia-compare-v6 h4{margin:0 0 10px;font:800 17px Arial,sans-serif}.peia-compare-v6 ul{margin:0;padding-left:18px}.peia-metric-v6{display:grid;grid-template-columns:repeat(4,1fr);gap:8px}.peia-metric-v6 div{padding:15px;border:1px solid #bbb}.peia-metric-v6 strong{display:block;font:800 18px Arial,sans-serif;color:#d84b2a}.peia-visual-note{margin-top:14px;font-size:12px;color:#555}.peia-observer-v6{border-left:6px solid #d84b2a;background:#f6f2e9;padding:20px 22px;margin:34px 0}.peia-observer-v6 strong{font:800 12px Arial,sans-serif;letter-spacing:.1em}.peia-observer-v6 p{margin:8px 0 0}.peia-observer-v6 a{text-decoration:none}@media(max-width:760px){.peia-flow-v6,.peia-funnel-v6,.peia-metric-v6{grid-template-columns:1fr 1fr}.peia-timeline-v6{grid-template-columns:1fr}.peia-compare-v6{grid-template-columns:1fr}.peia-compare-v6>div+div{border-left:0;border-top:1px solid #171717}}


/* V6.0.3 · CTA contextual AnunciaEnIA */
.peia-anunciaenia-cta{margin:42px 0;padding:30px;border:1px solid #111;background:#fff;box-shadow:7px 7px 0 #d9f45f}
.peia-anunciaenia-cta h3{font-family:Georgia,serif;font-size:clamp(25px,3vw,36px);line-height:1.08;margin:8px 0 12px}
.peia-anunciaenia-cta p{max-width:760px}
.peia-anunciaenia-button{display:inline-block;margin-top:8px;padding:13px 18px;background:#111;color:#fff!important;text-decoration:none!important;font-weight:800;border:1px solid #111}
.peia-anunciaenia-button:hover{background:#d9f45f;color:#111!important}
.peia-anunciaenia-note{font-size:13px;opacity:.72;margin:15px 0 0!important}
@media(max-width:700px){.peia-anunciaenia-cta{padding:22px;box-shadow:4px 4px 0 #d9f45f}}

/* =========================================================
   V6.1 · Comentarios editoriales
   ========================================================= */
.peia-comments{margin-top:64px;padding-top:42px;border-top:1px solid var(--ink)}
.peia-comments-head{max-width:680px;margin-bottom:28px}.peia-comments-head h2{font-family:Georgia,serif;font-size:42px;line-height:1.05;font-weight:500;margin:8px 0 12px}.peia-comments-head p{margin:0;color:var(--muted);font-size:15px}
.peia-comments-count{font-size:12px;font-weight:900;text-transform:uppercase;letter-spacing:.08em;border-bottom:1px solid var(--ink);padding-bottom:12px;margin-bottom:0}
.peia-comment-list,.peia-comment-list .children{list-style:none;margin:0;padding:0}.peia-comment-list .children{margin-left:42px;border-left:1px solid var(--line)}
.peia-comment{margin:0}.peia-comment-card{padding:24px 0;border-bottom:1px solid var(--line)}.peia-comment-list .children .peia-comment-card{padding-left:22px}
.peia-comment-meta{display:flex;align-items:center;gap:12px;margin-bottom:14px}.peia-comment-avatar img{display:block;border-radius:50%;border:1px solid var(--ink)}.peia-comment-author{display:block;font-size:14px}.peia-comment-date{display:block;color:var(--muted);font-size:11px;text-decoration:none;margin-top:1px}.peia-comment-date:hover{text-decoration:underline}
.peia-comment-text p{font-size:16px;margin:0 0 12px}.peia-comment-reply a{font-size:12px;font-weight:900;text-decoration:none}.peia-comment-reply a:hover{text-decoration:underline}.peia-awaiting{display:inline-block;background:var(--lime);border:1px solid var(--ink);padding:5px 8px;font-size:11px!important;font-weight:900}.peia-comment-nav{display:flex;justify-content:space-between;gap:20px;margin:20px 0}.peia-comment-nav a{font-weight:900;font-size:13px}
.comment-respond{margin-top:36px;background:#fff;border:1px solid var(--ink);padding:26px}.comment-reply-title{font-family:Georgia,serif;font-size:30px!important;line-height:1.05;margin:0 0 8px!important}.peia-comment-note,.logged-in-as{font-size:12px!important;color:var(--muted)}
.peia-comment-form label{display:block;font-size:12px;font-weight:900;text-transform:uppercase;letter-spacing:.05em;margin-bottom:7px}.peia-comment-form input[type="text"],.peia-comment-form input[type="email"],.peia-comment-form textarea{width:100%;border:1px solid var(--ink);background:var(--paper);padding:12px 13px;font:inherit;border-radius:0}.peia-comment-form textarea{resize:vertical}.peia-comment-form .comment-form-author,.peia-comment-form .comment-form-email{display:inline-block;width:calc(50% - 7px);vertical-align:top}.peia-comment-form .comment-form-author{margin-right:10px}.peia-comment-form .form-submit{margin-bottom:0}.peia-comment-form .submit{appearance:none;border:1px solid var(--ink);background:var(--lime);padding:12px 16px;font-weight:900;text-transform:uppercase;letter-spacing:.04em;cursor:pointer}.peia-comment-form .submit:hover{transform:translateY(-1px)}
.peia-comment-form .comment-form-cookies-consent{display:flex;align-items:flex-start;gap:8px}.peia-comment-form .comment-form-cookies-consent label{font-size:11px;font-weight:400;text-transform:none;letter-spacing:0;margin:0}.peia-hp{position:absolute!important;left:-9999px!important;width:1px!important;height:1px!important;overflow:hidden!important}.peia-comments-closed{font-size:13px;color:var(--muted)}
@media(max-width:650px){.peia-comment-list .children{margin-left:16px}.peia-comment-form .comment-form-author,.peia-comment-form .comment-form-email{display:block;width:100%;margin-right:0}.comment-respond{padding:20px}.peia-comments-head h2{font-size:36px}}

/* V6.3 Premium Plus editorial components */
.peia-plus-flow{display:flex;align-items:center;gap:10px;flex-wrap:wrap;margin:28px 0;padding:24px;border:1px solid var(--ink);background:#fff}.peia-plus-flow b{padding:9px 12px;background:var(--paper);border:1px solid var(--line)}.peia-plus-flow span{font-weight:900;color:var(--signal)}
.peia-plus-table{width:100%;border-collapse:collapse;margin:26px 0;background:#fff}.peia-plus-table th,.peia-plus-table td{border:1px solid var(--line);padding:13px;text-align:left;vertical-align:top}.peia-plus-table th{background:var(--ink);color:#fff}
.peia-plus-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:26px 0}.peia-plus-cards>div{background:#fff;border:1px solid var(--line);border-top:4px solid var(--signal);padding:18px}.peia-plus-cards p{margin:6px 0 0}
.peia-plus-bars{margin:26px 0;padding:22px;background:#fff;border:1px solid var(--line)}.peia-plus-bars div{display:grid;grid-template-columns:120px 1fr;align-items:center;gap:12px;margin:10px 0}.peia-plus-bars i{display:block;background:var(--ink);color:#fff;padding:7px 10px;font-style:normal;min-width:max-content}
.peia-plus-cta{margin:42px 0;padding:30px;border:2px solid var(--ink);background:var(--lime)}.peia-plus-cta h2{margin:4px 0 8px}.peia-plus-button{display:inline-block;background:var(--ink);color:#fff!important;text-decoration:none;padding:12px 16px;font-weight:900}.peia-kicker{text-transform:uppercase;font-size:11px;font-weight:900;letter-spacing:.12em}
@media(max-width:700px){.peia-plus-cards{grid-template-columns:1fr}.peia-plus-table{font-size:14px}.peia-plus-bars div{grid-template-columns:1fr}.peia-plus-flow{align-items:flex-start}}

/* === V6.4 Serie Insignia ChatGPT Ads === */
.pp-deck{font-family:Georgia,serif;font-size:1.38rem;line-height:1.55;color:#2b2925;margin:0 0 28px}.pp-note{margin:28px 0;padding:22px 24px;border:1px solid #151515;background:#fff}.pp-note strong{display:block;text-transform:uppercase;letter-spacing:.08em;font-size:.78rem;margin-bottom:6px}.pp-note p{margin:0}.pp-important{border-left:7px solid #d84b2a}.pp-tip{background:#d9f45f}.pp-simple{background:#f0ece3}.pp-diagram{margin:34px 0}.pp-flow{display:flex;align-items:stretch;gap:8px;flex-wrap:wrap}.pp-flow span{position:relative;flex:1;min-width:120px;padding:18px 14px;background:#151515;color:#fff;font-weight:800;text-align:center}.pp-flow span:not(:last-child):after{content:'→';position:absolute;right:-10px;top:50%;transform:translateY(-50%);z-index:2;color:#d84b2a;background:#f6f2e9;border-radius:50%;width:22px;height:22px;line-height:20px}.pp-diagram figcaption,.pp-shot figcaption{font-size:.78rem;color:#67645e;margin-top:8px}.pp-shot{margin:36px 0}.pp-shot-ui{padding:28px;border:1px solid #151515;background:linear-gradient(135deg,#fff,#f1f3f7);box-shadow:8px 8px 0 #151515}.pp-shot-ui strong{display:block;font-family:Georgia,serif;font-size:1.55rem;margin:10px 0 6px}.pp-shot-ui p{margin:0 0 12px}.pp-shot-ui a{font-weight:900;color:#193cb8}.pp-shot-badge{display:inline-block;background:#151515;color:#d9f45f;padding:5px 8px;font-size:.68rem;font-weight:900;letter-spacing:.08em}.pp-cta{margin:40px 0;padding:30px;background:#193cb8;color:#fff;display:flex;align-items:center;justify-content:space-between;gap:30px}.pp-cta small{color:#d9f45f;font-weight:900;letter-spacing:.12em}.pp-cta h3{font-family:Georgia,serif;font-size:1.8rem;line-height:1.1;margin:6px 0}.pp-cta p{margin:0;max-width:700px}.pp-cta>a{flex:none;background:#d9f45f;color:#151515;padding:13px 16px;text-decoration:none;font-weight:900}.pp-sources{padding-left:20px}.pp-sources a{font-weight:700;text-decoration:underline;text-underline-offset:3px}@media(max-width:700px){.pp-flow{display:grid;grid-template-columns:1fr}.pp-flow span:not(:last-child):after{content:'↓';right:auto;left:50%;top:auto;bottom:-15px;transform:translateX(-50%)}.pp-cta{display:block}.pp-cta>a{display:inline-block;margin-top:18px}.pp-shot-ui{box-shadow:5px 5px 0 #151515}.pp-deck{font-size:1.18rem}}

/* V6.4.1 · capturas oficiales ChatGPT Ads Manager */
.pp-real-shot{margin:30px 0 36px;background:#fff;border:1px solid #dedbd2;border-radius:18px;overflow:hidden;box-shadow:0 14px 34px rgba(20,24,32,.08)}
.pp-real-shot a{display:block}
.pp-real-shot img{display:block;width:100%;height:auto;margin:0}
.pp-real-shot figcaption{padding:14px 18px 16px;font-size:.88rem;line-height:1.55;color:#5b5b58;background:#faf8f2}
.pp-real-shot figcaption a{display:inline;color:inherit;text-decoration:underline}
@media(max-width:680px){.pp-real-shot{margin:22px -4px 28px;border-radius:13px}.pp-real-shot figcaption{padding:12px 14px;font-size:.82rem}}

/* V6.4.5: lectura limpia sin sidebar */
.article-shell-clean{display:block;max-width:980px}.article-shell-clean .article{max-width:790px;margin:0 auto}

/* V6.4.8 — Google IA Ads + Herramientas visibles en portada */
.new-areas{background:#fff}.new-areas .feature{min-height:430px}.google-feature{background:var(--paper)}.tools-feature{background:var(--lime)}.tools-feature p{color:#343434}.home-link-list{display:grid;gap:8px;margin-top:24px}.home-link-list a{font-size:13px;font-weight:800;text-decoration:none;border-top:1px solid var(--ink);padding-top:9px}.home-link-list a:hover{text-decoration:underline}.tool-shortcuts{display:grid;gap:10px;margin:24px 0}.tool-shortcuts a{display:flex;justify-content:space-between;gap:15px;align-items:center;padding:14px;border:1px solid var(--ink);background:#fff;text-decoration:none;font-size:13px}.tool-shortcuts a:hover{transform:translateY(-1px)}.tool-shortcuts span{font-weight:800}.dark-pill{background:var(--ink);color:#fff}.navlinks{gap:20px}
@media(max-width:1050px){.navlinks{gap:14px}.navlinks a{font-size:12px}}
@media(max-width:900px){.new-areas .feature{min-height:auto}.site-head .pill{font-size:10px;padding:9px 10px}}

/* V6.4.9 · Mobile navigation: one compact dropdown */
.site-menu{display:flex;align-items:center;gap:28px}.mobile-menu-toggle,.mobile-cta,.mobile-actions{display:none}
@media(max-width:900px){
.topline{display:none}.nav{min-height:64px;padding-top:8px;padding-bottom:8px;flex-wrap:wrap;gap:8px}
.logo{font-size:21px;gap:9px}.logo-signal{width:30px;height:24px}
.mobile-actions{display:flex;align-items:center;gap:7px}.mobile-cta{display:inline-flex!important;font-size:9px!important;padding:8px 9px!important;white-space:nowrap}.mobile-menu-toggle{display:flex;align-items:center;gap:8px;border:1px solid var(--ink);background:var(--paper);padding:8px 11px;font:800 12px Arial,sans-serif;text-transform:uppercase;letter-spacing:.04em;cursor:pointer}.mobile-menu-toggle b{font-size:18px;line-height:1}
.site-menu{display:none;order:3;width:100%;border-top:1px solid var(--ink);padding:8px 0 10px}.site-menu.is-open{display:block}
.navlinks{display:block;width:100%;overflow:visible;padding:0}.navlinks>a,.nav-more-toggle{display:block;width:100%;padding:12px 4px;border-bottom:1px solid var(--line);font-size:14px;text-align:left}
.nav-more{display:block;position:relative}.nav-more-menu{position:static;display:grid;grid-template-columns:1fr 1fr;transform:none;min-width:0;width:100%;margin:0;box-shadow:none;border:0;border-bottom:1px solid var(--line);padding:4px 0 8px;opacity:1;visibility:visible;pointer-events:auto;background:transparent}
.nav-more-menu a{font-size:13px;padding:8px 10px}.nav-more-menu .nav-more-all{margin:4px 0 0}.nav-more:hover .nav-more-menu,.nav-more:focus-within .nav-more-menu{transform:none}
.site-menu>.pill{display:none}
}
@media(max-width:420px){.logo{font-size:19px}.mobile-menu-toggle span{display:none}.mobile-menu-toggle{padding:7px 10px}}